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Step into a world where the soul of tobacco intertwines with innovation. Uncover a full spectrum of flavors, aromas and thoughtful selections.

Join the discussion about choosing differently and choosing wisely.

Crafting authentic tobacco experiences to suit your taste. A new way to enjoy tobacco: your way.

Tobacco has always been a symbol of defiance, of style. Of personal character. ARKx embodies tradition and emotion, leading the tobacco heritage into a new era through innovative technology.

ARKx is a modern revelation for those looking for a practical, sustainable and personal experience.
Heat Your Own offers real tobacco that feels like real tobacco and flavors of greater intensity and lasting impact, free from combustion and enhanced by advanced heating technology.

Designed for those looking for a more practical, sustainable and personal experience.

The Soul of tobacco and the spirit of innovation.

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